Venez chatter !

Learn the practices and control the tools


Train yourself to the web and gain efficiency in your digital communications

  • Administration of content management tools or online stores
  • Optimizing photos for the web, editing in Photoshop
  • Understanding Google Analytics statistics and analyze your audience
  • Referencing (SEO, SEM)
  • Social Media (Facebook, Twitter, Linkedin, Viadeo, Google+…)

 

 

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WordPress

Control the shape and the content of a website
1 day
800 €/pers.

After training, you will be able to:

  • Manage content
  • Create content (articles…)
  • Add content (videos, images…)
  • Manage extensions
  • Manage rights

Prestashop

Administer and manage the store
1 day
800 €/pers.

After training, you will be able to:

  • Manage the catalog
  • Master the integrated CMS
  • Manage the customer interface
  • Commercially maintain the store
  • Manage customer relations
Formation Photoshop Web

Web Prestashop

Master the basics of Photoshop to enliven and design content for your website
1 day
800 €/pers.

After training, you will be able to:

  • Master the basics of Photoshop
  • Edit images
  • Manage layer system
  • Export images
  • Master extensions
  • Embed content on your site

Facebook

Create your professional communications strategy on Facebook
1 day
800 €/pers.

After training, you will be able to:

  • Create and configure your Facebook Page
  • Analyze your competitors’ strategies
  • Implement your strategy
  • Acquire fans
Formation Facebook

Joomla!

Control the shape and contents of a website
1 day
800 €/pers.

After training, you will be able to:

  • Manage content
  • Create content (articles…)
  • Add content (videos, images…)
  • Manage extensions
  • Manage rights

Introduction to optimization

Optimize the SEO of your website
1 day
1200 €/pers.

After training, you will be able to:

  • Define keywords
  • Estimate your SEO budget
  • Technically optimize your website
  • Optimize the editorial content
Référencement découverte
Formation Google Analytics

Google Analytics

Analyze traffic to your website
1 day
1200 €/pers.

After training, you will be able to:

  • Install Google Analytics
  • Analyze your site statistics
  • Set relevant analysis goals
  • Implement decision-making charts
  • Interpret Google Analytics reports
  • Optimize your ROI by improving its performance
  • Set conversion objectives

Social Media

Create and manage content, build brand visibility and communicate effectively
1 day
1500 €/pers.

After training, you will be able to:

  • Create and manage a Twitter account independently.
  • Create and manage a Facebook Page independently.
  • Integrate Facebook and Twitter into your e-marketing strategy.
  • Assimilate good practice to adopt on Facebook and Twitter.
  • Measure your results on Facebook and Twitter.
Formation Facebook
Référencement découverte

Optimization: Advanced

Restrict your addiction to paid traffic (AdWords)
2 days
2000 €/pers.

After training, you will be able to:

  • Define a target
  • Technically optimize your site
  • Optimize editorial content
  • Create external links
  • Optimizing an E-commerce website
  • Advanced techniques: mastering: Rich-snippet, levers, crawling…